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DAY 1: Tuesday 23rd September 2008

BREAKFAST WORKSHOP:
What gift cards can do for your business?

• Understand the full potential of gift cards and where you can use them in your business to ensure you invest in the right areas for long term success
• Evaluate what options are available to you such as open-loop, closed-loop, in-house or third party technology and fixed or open card prices to ensure you make the best decisions going forward
• The future of gift cards: hear up-to-date market information and forecasts for gift cards from around the globe – including the UK and continental Europe

Brian Dunne, Managing Director, Action Solutions

Current analysis and forecasts for the gift cards market in the UK and Europe

• What do consumers really think of gift cards and how big is the market? Hear an up-to-date view of the gift card market in the UK and the rest of Europe
• Discover how the gift card market has evolved since its inception and identify the current drivers of performance which can be applied to your own gift card operations
• Understand the trends and issues for the future to plan ahead and ensure you’re investing in the right areas to stay ahead of your competitors

Jane Totten, Director, Deloitte & Touche LLP

RETAILER PANEL:
Top tips in developing and implementing a successful gift card programme

• Hear your market leading peers discuss how the gift card market has evolved since they first launched their gift card programmes and where they see the market going in the next 12 months
• Understand the vital ammunition you need to secure continued top-down commitment and full stakeholder support of gift cards in your business
• Learn how to move gift cards from a stand-alone product to a category to ensure they get full attention from both internal colleagues and your customers
• Understand what’s grabbing consumer attention to ensure your in-store merchandising and communication of gift cards leads to more sales and higher value transactions

Matthew Howe, Retail Gift Card Controller, Debenhams
Arun Glendinning. Gift Card Manager, B&Q
Maxime Gbianza, Responsible Service Collectivits, Carrefour

Caroline Meechan,The Wave Gift Card

Rob Scott, Banking Product Manager, Post Office Ltd

Moderated by: Brian Dunne, Managing Director, Action Solutions

A year down the line at B&Q: how to integrate gift cards into your retail DNA

• After launching in October 2007, hear how B&Q are maintaining both full stakeholder support and excitement of their gift card offering post launch
• Discover how to exploit stored value back-end technology for more than just Gift Cards to maximise the return on your investment 
• Find out where B&Q are focusing their efforts next to ensure they remain a market leader and not a chaser in the gift card industry

Arun Glendinning, Gift Card Manager, B&Q

Overcoming the obstacles: how the Post Office is tackling gift card challenges head-on

• Hear the challenges the Post Office faced, the decisions they made and the key lessons learned with a semi closed-loop gift card offering pre-launch
• Find out the Post Office’s perceived expectations of their semi closed-loop gift card offering and discover where else you can allocate resources for long term success
• Discover how the Post Office are maximising their efforts in other pre-paid card initiatives like the Post Office Christmas Club Card

Rob Scott, Banking Product Manager, Post Office Ltd

How to make a return on your investment from open-loop gift cards

• Learn how The Trafford Centre is constantly adding value to their open loop gift card offering and increasing customer satisfaction and profits at the same time
• Find out how to secure additional sales through alternative income streams with your gift cards
• Get an in-depth briefing on the wrong way and right way to make money from your open loop gift card programme

Jon Levenson, Director of Commercial Partnerships, The Trafford Centre

Why haven’t gift vouchers gone digital yet?

• Get the lowdown on “Secure Digital Vouchers” – understand what they are, how they work and what you need to do to exploit the mobile channel and reach new customers
• Evaluate the risks and rewards associated with Secure Digital Vouchers and determine if this distribution channel is right for your business
• Hear up to date information on both consumer and retailer acceptance of Secure Digital Vouchers to ensure you’re making the right decisions going forward

David Tymm, CEO, i-movo Limited

PANEL:
The impact of card designs and innovation on gift card sales

• Learn what innovative gift card designs and concepts such as the inclusion of sound, video and personalisation are grabbing the attention of consumers
• Discover simple techniques to differentiate your cards to stay ahead of your peers and drive new sales 
• Hear the latest innovation from the US – what’s working and what’s next?

Andrew McGee, Commercial Director, Pre.vu

Peter Hesketh, Snr. Business Development Manager, nitecrest

Russell Godfrey, Sales Director, Thames Card Technology Limited
John Tomczyk, Vice President of Innovation, Narboni, an IGH Solutions Company

Moderated by: Jane Totten, Director, Deloitte & Touche LLP

PANEL: Assessing the alternatives to cards

By 2010 prepaid gifting products are forecasted to be the biggest sector in the UK prepaid industry. But it's not only card based gifts that will offer increased revenue opportunities for both traditional and non- traditional retailers operating in this space.

This panel will look at the alternatives to gift cards such as digital vouchers and the different distribution channels for your prepaid gifting products

• Hear how online, physical and digital vouchers are helping retailers to increase sales and repeat purchases in an increasingly competitive space
• Evaluate the costs and opportunities of non-card based prepaid gifting products and find out how they can contribute to your bottom line
• Learn how to deliver consistent branding and that all important customer experience across all your sales channels    

Andrew Sellers, Development Manager, John Lewis

David Tymm, CEO, i-movo Limited

Moderator tbc

The role of gift cards and stored-value cards in the B2B marketplace

• Understand the importance of delivering flexibility and choice to corporate consumers to drive up the success of your gift cards in the B2B market   
• Hear the important role retailers play in corporate motivation programmes and what this means for your unique business
• Discover why gift cards make perfect rewards for sales incentives, all-employee recognition programmes and long-service awards

 Julian Bazley, Incentives Specialist, Maritz

Extra stored value: why “going green” improves the value of your gift cards

• Understand the momentum behind leading retailers moving away from materials like PVC to substrates that are more environmentally friendly
• Find out green alternatives to plastic and styrene to drive improved consumer perception and greater value from your gift cards
• Learn why ‘going green’ with your gift cards is a good move for your corporate profile to attract new customers and strengthen your existing customer relationships 

John Tomczyk, Vice President of Innovation, Narboni, an IGH Solutions Company

Gift cards as a payment device: an in-depth legal & regulatory update

• Get an up to date briefing on the legal and regulatory regime for retail gift cards  – whether you’re a single brand or a franchise operating in the UK
• Discover what latest regulations have come into play since to ensure you’re issuing gift cards legally
• What is on the horizon for 2008 and 2009? Hear the effects of new legislation on your gift card operations and how you can best prepare your company for regulatory compliance

Robert Courtneidge, Global Head - Cards and Payments, Salans

Effective techniques for tackling gift card fraud

• Discover the new patterns of fraud that are emerging in the global market. Make sure you stay one step ahead of the fraudster and protect your profits
• Hear how fraudsters are using gift cards to assist them in card fraud and the implications of this on your gift card programmes
• Find out what different precautions you can take to tackle fraud head-on and protect your profits

Michelle Dixon , Marketing Manager , 192.com Business Services

Getting new customers through the introduction of gift cards at Vue Cinemas

• Discover how Vue Entertainment are securing customer loyalty with gift cards
• Learn how effective merchandising techniques and communications are driving up gift card sales across Vue cinemas – and increasing the frequency of customer visits 
• Find out the key role that design plays and how gift cards are helping to promote new film releases to Vue customers

Mark de Quervain, Sales and Marketing Director, Vue Entertainment

From joining a gift card mall to becoming one in the German market

• Get exclusive insight into how SEB Bank is acquiring new customers as a gift card mall
• Understand the challenges the company has faced in building up a gift card mall network
• Discover practical methods of raising brand awareness to increase your product sales on gift card malls
• Understand the positive correlation between innovation and third party gift card sales to secure additional revenues

Udo Schweers, Director, Project Retailo, SEB AG

Christian Lindner, Founder, Retailo AG

PANEL:
Gift card malls – a big opportunity or a detriment to your revenues?

• Find out if gift card malls will reach the same levels of success in the UK and Europe as they have in the US   
• Discover the real potential of gift card malls – understand how they work and the benefits you can expect to see … whether you want to become one or join one
• What are the downsides to gift card malls? How much revenue could you be losing?
• Determine which type of mall is right for your business to ensure incremental sales and increase footfall in your stores
• Hear how to get your gift cards into a gift card mall without long lead times and select the right approach for your business  
• Drive up the awareness of the gift card mall category in-store with innovative merchandising and marketing techniques

Representative from Coinstar

Christian Lindner, Founder, Retailo AG

Moderated by Les Lowin , Business Advisor, Gifex Prepay

Distribution, Design, Differentiation

• Hear the sorts benefits you can realise by offering your gift cards on multiple platforms
• Discover how Red Letter Days are staying ahead of the peers through card differentiation
• Understand what key factors you need to consider when designing your cards to ensure make the right decisions and avoid costly mistakes

Laurie Tennant, Retail Marketing Manager, Red Letter Days

Advanced focused roundtable discussion groups

What are they?

Roundtables are designed to enhance your learning and give you practical know-how to apply to your business.

Get to the heart of your most difficult challenges and discuss solutions and strategies with your retail peers and industry experts in a relaxed, intimate environment.

Specific topic areas include:

• Increasing customer awareness of your gift cards
• Building an effective business case for gift card development
• Innovation and evolution in gift card designs
• A frank assessment of gift card malls
• Best practice in gift card programme execution
• Alternative distribution channels: mobile, online

To secure your place at the roundtables session or to put yourself forward as a roundtable moderator on any of the topic area’s above call EyeforRetail today on +44 (0)20 7375 7166 

Check www.eyeforretail.com/gc08  regularly for updates and additional roundtable topics

FEEDBACK PANELS AND CHAIRMAN'S CLOSING SUMMARY

These sessions will zone in on the key leanings from the networking lunch roundtable discussions to ensure you don’t miss out on any element of the conference agenda.

Get actionable ideas that you can take away to help you solve your most pressing gift card challenges when you return to the office.

END OF CONFERENCE